This international projection comes with a certain historical irony, as the city commemorates the siege of 1811 every June 28, when Napoleonic troops assaulted Tarragona after 56 days of resistance, causing the death of over five thousand civilians.
Despite this past, France is currently the main country of origin for tourists visiting Tarragona, accounting for 8.3% of the total. The media exposure provided by the Tour, with millions of viewers worldwide, is seen as a key lever for tourism.
“"The greatest thing that has happened in the city since the time of Augustus."
This visibility will allow the city to actively promote its rich Roman heritage and its imposing cathedral to a global audience, especially the French one, consolidating its position as a cultural destination.
