With this incorporation, the DO Terra Alta reaffirms its commitment to the territory and the joint promotion of local products that define the gastronomic identity of Terres de l’Ebre. Participation in Mescla aims to highlight the union between producers, cuisine, landscape, and food culture, as well as the role of Terra Alta wines as natural companions to the region's products and cuisine.

During the fair days, the DO Terra Alta will have its own space within the Mescla venue, from which the quality and uniqueness of its wines will be showcased to visitors. Additionally, the DO Terra Alta will also be present in some of the “Mescla a Bord” experiences, linking wine, landscape, and gastronomy in activities on the Ebro River.

The presence of the DO Terra Alta is part of an edition of Mescla that grows to 56 stands, consolidating the fair as one of the main gastronomic showcases in Terres de l’Ebre.