The regional body was present at the Montjuïc venue of Fira de Barcelona from March 20 to 22. This participation was part of a collaboration agreement with the Tarragona Provincial Council Tourism Board.

The promotional strategy focused on highlighting key regional assets, such as the Terra Alta Greenway, historical memory sites, and local agri-food products. Technical staff emphasized the value of natural spaces to attract responsible travelers.

This year's B-Travel edition focused on national and local tourism, closing with more than 25,000 visitors, confirming its role as a strategic platform for the region.