Tàrrega Chamber of Commerce promotes AI integration for local businesses

Over 70 executives gathered in Bellpuig to discuss digital transformation and strategic data management.

Generic image of an assistive robot presented at a business forum about technology.
IA

Generic image of an assistive robot presented at a business forum about technology.

The Tàrrega Chamber of Commerce hosted a new edition of the Fòrum Cambra this February 20 in Bellpuig, focusing on artificial intelligence in business management.

More than 70 business leaders attended the event at the Llotja Avícola i Ramadera to explore digital transformation. The session highlighted how AI can optimize decision-making and operational processes, supported by initiatives like the Kit Digital program.

"The Fòrum Cambra is an established event aimed at generating criteria and anticipation within the business community."

Jordi Seguí · President of the Tàrrega Chamber of Commerce
The conference featured academic insights from ESADE and La Salle professors. A practical highlight was the live demonstration of an assistive robot for the elderly, presented by Jaume Saltó, CEO of Group Saltó, showcasing the real-world impact of technological innovation.