Juanfra's videos show emblematic places in Terrassa such as the Masia Freixa or the City Hall surrounded by smoke and in a state of ruin, with an aesthetic reminiscent of genre films. His profile already has over 3,000 followers and millions of views.
“"That's where I realized there was a gap for content here. Nobody was doing things with AI about Terrassa."
A graduate in Psychology, Juanfra began experimenting with AI in 2023 using tools like Midjourney to combine his image with fictional characters. Over time, he perfected the technique and made the leap to video creation using programs like Kling and Freepik.
The turning point came with a video where the Dona Treballadora monument flew off like a rocket, reaching 410,000 views. He currently combines clearly local content with more personal creations, aiming for virality among Terrassa residents.
In addition to his artistic side, Juanfra applies artificial intelligence to his professional life as the owner of the restaurant Tasta’m in Terrassa. He decided to use AI-generated content on the local screens after a dispute with the SGAE over image and sound rights.
“"My sole purpose is to promote Terrassa."
