Numerous volunteers will be stationed at the entrances of participating supermarkets to inform the public about the campaign and collect products purchased by customers. These items will be placed in designated boxes on-site.
The supermarkets involved in this initiative are Aldi, two Condis stores (Jaume I street and Passeig dels Esports), Bonpreu, Esclat, BonÀrea, and Caprabo (El Temple).
This drive comes amidst a significant rise in the cost of living in Catalonia, where food and non-alcoholic beverages have increased in price by approximately 32%. Staple products such as olive oil have risen by 70%, eggs by 49%, milk by 44%, cereals by 34%, fresh fruit by 34%, and potatoes by 31%.
These price hikes, coupled with increases in other essential expenses like housing, transportation, and taxes, along with stagnant wages, make it difficult for many families to purchase necessary food items. The impact is particularly severe for low-income households, as basic expenses constitute a larger portion of their income.
