The initiative, announced through institutional channels, aims primarily to highlight and combat discrimination based on age, a problem that particularly affects older people in Sant Pere de Vilamajor.
Ageism often manifests through stereotypes, prejudices, and attitudes that can lead to infantilization, social exclusion, or even the violation of rights. The new web space offers information and resources to foster collective reflection on this issue.
“"We work together with the Barcelona Provincial Council to promote inclusivity and recognition of people of all ages, so that talent, experience, and dignity are recognized and valued."
The campaign promotes a more inclusive and respectful view towards all ages, valuing the talent, experience, and dignity of individuals throughout their life cycle. This action confirms the commitment of the Sant Pere de Vilamajor Town Council to the rights of the elderly.
