The organizers of the Gran Festa de la Calçotada, held in Valls, have focused on renewing their audience through innovative cultural and gastronomic proposals. These include the Calçofest festival, previously held in November, and the mobile application Calçoapp.
This application centralizes essential information on restaurants, cooked calçot sales points, and bakeries across Catalonia, streamlining the visitor experience. For the main day, 4,000 calçotada tasting portions have been put on sale, with the expectation of reaching 30,000 total attendees.
“"We want all kinds of people; the calçotada is a family affair, but if we rejuvenate it a bit, all the better."
The festival maintains its most traditional elements, including demonstrations of calçot cooking and the popular calçot eating contest. In this edition, a total of fourteen men and two women will compete to ingest the maximum quantity of this sweet onion within a three-quarter hour limit.
