The city of origin of the calçotada, Valls, is preparing to celebrate the 45th Great Calçotada Festival on Sunday, January 31, 2027. The Chamber of Commerce of Valls has unveiled the event's new image, which includes enhancements in the diffusion, promotion, and internationalization of the festival and its key ingredients. The event was attended by the President of the Chamber, Josep M. Rovira; the Councilor for Tourism of the Valls City Council, Joan Ibarra; and representatives from the official sponsoring companies: Salses Fruits, Europastry, and Domenio. Also present were Isidre Coll, president of the IGP Calçot de Valls, and Josep M. Aubareda, president of the Agricultural Cooperative of Valls.
The festival's new poster, designed with a watercolor aesthetic, uses the colors yellow, orange, pinks, burgundy, and green, against a blue background. It features graphic elements such as the porró (wine jug), the calçot, the sauce, tomatoes, garlic, and a mortar. This new image will be central to the promotional campaign, which will kick off with the poster's presentation at the Multisectoral Fair of Andorra la Vella this weekend, from October 23 to 25.
The 2027 edition places a special emphasis on improving the diffusion, promotion, and internationalization of the Great Festival and its ingredients. This strategy will be supported by enhancements to the Festival's website, and innovative promotional actions are not ruled out.
The companies Salses Fruits, Europastry, and Domenio are the official sponsors. Domenio (wines, cavas, and oils from Cellers Domenys) is a sponsor for the second year, Europastry has supported the festival for four years, and Salses Fruits is the most veteran company, with eight years of sponsorship. The three companies will have a prominent presence in the promotional campaigns.
Details of the event program, which will include traditional demonstrations of grilling calçots, a market, competitions for growers, sauce making, and calçot eating, a popular tasting, and other festive activities, will be announced in the coming days.
The Great Calçotada Festival of Valls is organized by the Chamber of Commerce of Valls and the Valls City Council, with the support of the official sponsors and the collaboration of the IGP Calçot de Valls, the Agricultural Cooperative of Valls, Comerç de Valls, the Provincial Council of Tarragona, the Tourism Board of Costa Daurada, the Port of Tarragona, and the DO Tarragona.
