Roses unveils mural to challenge ageism stereotypes

The artwork, a collaboration between youth and seniors, aims to foster dialogue and highlight the value of experience.

Generic image of an urban mural depicting intergenerational connection.
AI

Generic image of an urban mural depicting intergenerational connection.

The Roses City Council, through its Table for the Rights of Older Persons, has unveiled a new artistic mural created by urban artist FERT, aiming to combat stereotypes about aging and promote intergenerational interaction.

The initiative, originating from the Table for the Rights of Older Persons of Roses, seeks to raise awareness about seniors' rights, promote good treatment, and combat ageism. For the mural's creation, dialogue sessions led by artist FERT were held, where young people and seniors shared experiences and reflections on aging and intergenerational exchange.
This participatory process inspired the final composition, which depicts aspects such as love in old age, the transmission of knowledge, and the importance of maintaining aspirations and challenges at any age. The mural will also include text developed from participants' contributions, emphasizing the value of knowledge, memories, and values that older people bring to society.
The project's aim is to give visibility to older people and convey the value of aging, breaking stereotypes and fostering respect and bonds between generations. The artwork becomes a collective expression that highlights the experience, love, and aspirations of seniors.
FERT, the artistic name of Jordi Comas Casanovas, is an urban artist and muralist trained in graffiti culture. Since his first interventions in 2007 in Barcelona and Girona, his work has spread across continents, always seeking dialogue with local landscapes and communities. His style blends graffiti, graphic design, and figuration, with murals that integrate into their surroundings.
Based on information from the official source: Ajuntament de Roses (29/10/2026)