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Diari de Catalunya

Vilafranca del Penedès Expands Wine Tourism with New Museum Partnership

The city's urban wine route will integrate with Vinseum starting March 3rd, offering family activities and professional tastings.

Generic image of a wine museum interior with barrels and tasting glasses.
IA

Generic image of a wine museum interior with barrels and tasting glasses.

The Vilafranca del Penedès Town Council and Vinseum have joined forces to enhance the local tourism offer by linking the Petjades del Vi route with museum visits starting March 3rd.

The initiative targets two distinct audiences. Families can enjoy an activity book that connects seven outdoor stations with indoor exhibits for 7 euros. Meanwhile, 'Wine Lovers' can access a specialized package for 19 euros including a tasting of three Catalan DO wines.
Tourism Councilor Gemma Romeu emphasized the city's commitment to high-value products that showcase its status as the Wine Capital. Xavi Fornos, director of Vinseum, noted that the museum remains a fundamental piece for the Alt Penedès region's identity.

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