The campaign, named Rosalía, déjalo (Rosalía, quit it), aims to raise awareness about digital smoke and the normalization of tobacco and vaping on social media. This follows a recent podcast appearance where the artist was seen smoking, an act previously flagged by Nofumadores.org.
“"Rosalía, quit it, because being brave is letting go, feeling better again; images get pixelated, but lungs do not."
According to the AECC, 80% of smokers start before the age of 18. Tobacco remains the leading cause of preventable death worldwide, accounting for 30% of all cancer cases. The association warns that social media role models significantly influence youth behavior regarding addiction.
