The city of Cambrils has intensified its international projection in the United States with a promotional initiative held in Chicago. This city is one of the main source markets for North American tourism and a strategic point for the development of gastronomic tourism.
The event, jointly organized by various Spanish and local tourism entities, including the Municipal Tourism Board of Cambrils, brought together industry professionals and specialized media. The aim was to showcase the authenticity of several Spanish destinations, with Cambrils sharing the spotlight with Gran Canaria and Lanzarote as examples of Mediterranean destinations where gastronomy, local produce, and maritime tradition are distinguishing elements.
Patricia de Miguel, Councilor for Tourism and Economic Promotion of the Cambrils City Council, highlighted the significant potential of the North American market for the municipality's tourism model. She emphasized that gastronomy, maritime tradition, and the Mediterranean lifestyle are generating growing interest among travelers seeking authentic, high-quality experiences.
The event included an institutional presentation followed by an experiential gastronomic dinner. The Cambrils Tourism Board showcased the municipality's attractions, particularly its status as the gastronomic capital of the Costa Daurada, its restaurant offerings, its fishing and agricultural heritage, and its commitment to the 'slow travel' model.
Attendees also participated in a tasting workshop of extra virgin olive oil from the Agricultural Cooperative of Cambrils, learning about this emblematic local product. The culinary presentation concluded with the preparation of a Cambrils romesco sauce by chef Sergi Palacín from the HIU restaurant, which served to illustrate the town's historical connection to the sea.
Most of the participating professionals encountered Cambrils for the first time and particularly valued the combination of authenticity, gastronomic culture, and territory-linked experiences. These actions are part of the internationalization strategy of the Municipal Tourism Board, aimed at consolidating the town's presence in long-haul markets with high purchasing power.
