The streets of Sant Elies, Santa Teresa, and dels Recs, in the Santa Teresa neighborhood of Reus, have become a specialized commercial hub with around thirty hairdressers, nail centers, and beauty salons operating side-by-side. This dynamic, far from being a mere coincidence, reflects the growing importance of personal care in the daily lives of residents.
“"People know them as the hairdressing streets. Shoppers browse around, and that is good for the area."
Veteran businesses like La Trena de Julieta, run by Chari Cabello for over fifteen years, and Scandal, owned by Silvia Francesch, highlight customer loyalty and good coexistence among establishments. Francesch defines the area as a “comfort zone” for being central yet more affordable. These businesses coexist with new openings, such as Vip Nails, specializing in nails, or Mou-te Fisioteràpia, which opened nine months ago.
“"It has exceeded all our expectations; our schedule is full."
This transformation is part of the third edition of the Reus Espais Vius project by the Reus City Council, which chose the Santa Teresa neighborhood due to its existing history and commercial activity. The Councillor for Business and Employment, Òscar Subirats, emphasized that the project's impact goes beyond economic aid, seeking urban transformation and sectoral diversification.
“"It is not just about economic aid, but about generating positive social and environmental impacts."
The current edition of Reus Espais Vius has facilitated the opening of eleven new businesses, with nine already operational and seventeen jobs created. Given the success, the City Council has extended the call until November 2026. Looking ahead, the creation of a merchant community will be promoted to foster synergies and self-sufficiency within the commercial fabric.
