Inaugurated by Councilor Antoni Bachiller, the session highlighted how digital tools can optimize business management. Experts emphasized that public-private cooperation is essential to successfully navigate current technological shifts.
“"Artificial Intelligence is here to stay, and companies must adopt it progressively."
Local firms including Empordàlia and Hotel Aiguclara shared practical examples such as automated customer service and risk assessment. Chamber President Pol Fages concluded by pledging ongoing support and training for local entrepreneurs.




