The campaign, titled No soc el paki (I am not the paki), aims to change how residents refer to local shops. By providing personalized posters that display the owner's name and the official business name, the Civic Agents Service hopes to replace derogatory or reductive labels with respectful, personal recognition.
“"The goal is to recognize the people behind each business by their own names, breaking stereotypes and promoting respect."
This project originated from a student proposal called I Have a Name. It is part of a broader strategy in Sant Vicenç dels Horts to improve social cohesion, alongside anti-rumor training and the development of a new Coexistence Plan for the town.
