bonÀrea opens its first store in Segur de Calafell, strengthening presence in Baix Penedès

The new establishment, located on the Carretera de Barcelona, is the agro-food group's eighth store in the region.

Vista interior d'un supermercat modern amb prestatgeries plenes de productes frescos i passadissos amplis.

Vista interior d'un supermercat modern amb prestatgeries plenes de productes frescos i passadissos amplis.

bonÀrea Agrupa inaugurated its final store opening of 2025 in Segur de Calafell, on the Carretera de Barcelona, reinforcing its commercial network in the Baix Penedès region.

With this opening, bonÀrea consolidates its territorial expansion. The Segur de Calafell store is the eighth establishment the agro-food group has opened in the Baix Penedès region, reaching a total of 55 stores operating in the province of Tarragona.
The new store spans 264 m² and offers a range of approximately 2,400 products, allowing for a complete and varied shopping experience tailored to the needs of Segur de Calafell residents. The modern space is designed for a comfortable flow, featuring exclusive customer parking and three checkout points to ensure speed.

"With this new store in Segur de Calafell, we want to bring our 'direct from the field' model closer to the residents of the area, offering them a comfortable and agile shopping space. For this reason, we have designed a large establishment, 265 m², which has exclusive customer parking, a key service to facilitate access."

Agustina Fernández · Head of Expansion and Store Works at bonÀrea
Furthermore, this establishment incorporates the RetornA initiative, a pioneering system for returnable trays used for meat products, promoting the circular economy. Customers can return used trays in-store for economic compensation, as these trays are reused up to 50 times. The new store employs 7 workers and will be open Monday to Saturday from 9 am to 9 pm, and Sundays and holidays from 9:15 am to 2:30 pm.
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