The company, considered one of the coffee brands with the fastest global expansion, plans to open one establishment on Carrer de Mar and another at the Màgic Badalona shopping center. This deployment makes Badalona one of the first cities in Spain where the Asian brand is established.

Founded in 2022, Cotti Coffee has experienced rapid expansion in a very short time. The chain currently operates over 15,000 coffee shops worldwide and has a presence in 28 countries, with strong implementation across Asia, the Middle East, Europe, and America.

Its business model relies on a highly aggressive pricing strategy, offering beverages at significantly lower prices than traditional chains. This tactic has allowed it to grow quickly and attract a broad audience, positioning it as a global emerging competitor.

Cotti Coffee favors small-format premises, oriented towards quick consumption, often utilizing digital ordering. The menu focuses on coffees, cold drinks, and complementary products, a formula that, combined with intense franchise expansion, generates billions of euros in annual revenue.