Over these two days, the public will be able to enjoy a continuous program of activities, shows, and a wide range of Japanese gastronomy, all in the heart of Barcelona's waterfront. The event will open its doors at 10:00 AM, with activities running until 8:00 PM and the venue closing at 9:00 PM on both days.

The Matsuri Barcelona program includes the participation of artists arriving directly from Japan, offering a journey through various traditional and contemporary disciplines. Attendees can witness theater, singing, and dance performances, as well as taiko (Japanese drums) and shamisen concerts. There will also be demonstrations and workshops on the ancient sumi-e painting technique, along with martial arts activities and a children's area with adapted proposals for the little ones.

One of the main attractions will be the gastronomic offer, with numerous stalls dedicated to Japanese food and drink, from street food to traditional sweets. Additionally, visitors will have the opportunity to rent or buy a kimono, yukata, or haori to experience the event more immersively. There will also be a large exhibition area featuring crafts, books, handmade products, antiques, and traditional Japanese objects.

The highlight of the festival will be the Bon Odori, the traditional Japanese dance that closes the event each year. In this activity, the public forms a large circle and participates together in the dance, a symbolic gesture representing the community spirit of Matsuri and which has become one of its most recognizable images.

Behind this cultural event is the Japanese Culture Association Matsuri, a non-profit organization that has been working in Barcelona for over 13 years to bring Japanese culture closer to the public. Since its first edition in 2013, the festival has grown steadily, exceeding 40,000 attendees in 2024. The organization highlights the community and intercultural nature of the project, driven by more than 130 volunteers from up to 20 different nationalities.