The event, titled H&M Moves Barcelona, took place at Los Tinglados de la Barceloneta. It featured a 5K run with local clubs and a panel discussion on running as a cultural phenomenon. Key participants included DJ Martha Pazienti and digital creator Alex Boisset.
“"In the end, sport is an escape valve, an almost meditative hour for yourself. And you exercise discipline a lot."
The new technical line focuses on a soft luxury aesthetic using DryMove performance fabrics. The collection is now available in Spain with prices ranging from 19.99 to 59.99 euros, launching globally next week. The designs emphasize breathability and lightness for marathon season.
Pepa Salazar, known for Rosalía's Motomami style, highlighted the importance of comfort in modern life. According to WGSN, interest in run clubs has increased by 26%, marking a shift where running is no longer just a sport but a form of self-expression.
