Llefià's Green Pitch, a sports facility in the Badalona neighborhood, has gained international recognition as the chosen setting for Adidas's advertisement for the upcoming Football World Cup. The filming involved local youths from the area, such as Eric, who experienced an unforgettable time as extras.

The advertisement, featuring football stars and entertainment figures like Lamine Yamal, Leo Messi, Zinedine Zidane, David Beckham, Bad Bunny, and Timothée Chalamet, sought an "authentic" setting and a "backyard" where neighborhood football is lived. The production company contacted the residents' association of ronda Sant Antoni de Llefià, which manages the pitch, owned by 18 apartment blocks.

The association's president, José Antonio Maldonado, explained that an agreement was reached to use the space in exchange for a "small financial donation" and a commitment to renovate the pitch after filming concluded. The production company insisted on keeping the pitch in its dilapidated state to capture the essence of street football.

Maurizio, another resident working at a nearby workshop, also participated in the filming for several days, including costume fittings and rehearsals. Unlike most, he is actually seen playing on the pitch in the advertisement. He also rented out his apartment facing the pitch for the cameras.

This pitch has previously served as a location for various commercials and music videos for other brands like Nike and Coca-Cola, as well as artists like the rapper Morad. However, some residents, like José Ignacio Molina, believe that the financial benefits from these shoots do not sufficiently benefit the neighborhood.

The residents' association, however, clarifies that the pitch is not a "golden goose" and that the earnings are invested in neighborhood festivities. Former president Jordi Font recalls that the pitch was created over 50 years ago to provide a space for young people and keep them off the streets.