The agreement brings together 36 public and private entities to optimize resources under the Costa Daurada brand. This strategy allows inland regions like Conca de Barberà to gain visibility in international markets, highlighting cultural and gastronomic tourism.
“"The Córner agreement multiplies the value of each participant and generates both individual and collective benefits."
The total investment for 2026 amounts to 426,000 euros. The Tarragona Tourism Board provides 71.4% of the funding, supporting attendance at major trade fairs such as WTM London, ITB Berlin, and FITUR Madrid.
The plan includes high-impact marketing campaigns targeting Catalan, Spanish, and French markets. Officials emphasized that this collaboration is essential for the long-term strategic growth of the region's tourism sector.
