The updated strategy, developed by Chias Marketing, reinforces the idea of promoting tourism assets deeply rooted in the local identity. The plan focuses on heritage, gastronomy, and local villages, describing Lluçanès as an active rather than contemplative destination.
“"Strengthen the commitment of Lluçanès to sustainability and its bid to position itself as a destination for conscious and regenerative tourism."
Sector data reveals a 28% growth in tourist establishments since 2018. Tourist housing has increased from 23 to 43 units, while rural tourism beds have reached 561, representing 41% of the total capacity in the Osona and Lluçanès area.
The report notes that the lack of official administrative status as a county remains a challenge for independent market promotion. Consequently, cooperation with other administrations is essential to maintain the flow of visitors, 70% of whom currently come from the Barcelona Metropolitan Area.
