Data from 2025 indicates a shifting trend in the Maresme region. While the majority of visitors still arrive between June and September, off-season tourism has grown by over 9% in the last five years, particularly during the spring months of March, April, and May.
“"We are much more than sun and sand. It is very important that visitors do not only concentrate during the summer months."
The new visual identity features the town's famous Lighthouse and focuses on four pillars: sports, gastronomy, culture, and nature. This initiative is part of a broader sustainability strategy to protect the local environment from mass tourism impacts.
