Mataró's 'Senyors i Senyores': The Sweet Tradition Reborn in 2026

New commercial formats coexist with century-old recipes from historic bakeries in the capital of Maresme.

Generic image of the traditional Palm Sunday cookies known as Senyors i Senyores in Mataró.
IA

Generic image of the traditional Palm Sunday cookies known as Senyors i Senyores in Mataró.

The Palm Sunday celebrations in Mataró are highlighting the Senyors i Senyores this year, traditional cookies experiencing a surge in popularity through a blend of historical legacy and new entrepreneurial ventures.

In 2026, the local gastronomy of Mataró is debating between tradition and modernity. Entrepreneur Aleix Camps has launched the brand Típics, featuring contemporary packaging aimed at international markets. This project uses a recipe from the historic Can Miracle bakery and is available at La Confianza.
In response, iconic bakeries like Casa Graupera, with over 100 years of history, continue to use antique molds that include the traditional hole for hanging the cookie on palm branches. Meanwhile, Uñó bakery preserves a recipe dating back to before the Spanish Civil War.
Other key locations include La Vienesa, which uses original molds from the 1930s, and Confiteria Garriga, known for larger cookies decorated with chocolate. While known elsewhere as currutacos, the local name refers to the human silhouettes of the biscuits.