From early morning, Plaça Mercadal was bustling with about twenty stalls, offered by local bookstores, florists, associations, and schools from the city. Visitor turnout was significant, with strong demand for books from the start of the day.

Children's literature and the most popular novels were the most sought-after options by readers. However, authors from La Noguera continue to attract considerable interest among the capital's residents, solidifying their presence on this significant date.

For Balaguer's florists, Sant Jordi represents a key moment of the year, with high expectations for rose sales that, according to forecasts, are expected to be successfully met.

The Paeria has organized an extensive program of cultural and educational activities to complement the celebration. The day began at 9 AM with a children's theater performance by Cia. La Pera Llimonera, who presented their play Rucs, la maledicció del bruixot. Subsequently, a popular sardana dance was held with the participation of the sardana groups Verge del Miracle and Castell Formós, along with several local schools. Throughout the day, the Historic Center will host concerts, contests, and family shows.