The campaign aims to foster a more conscious and respectful perspective towards caregiving, acknowledging its social and human importance, which often remains overlooked and undervalued. It seeks to highlight all those individuals who make this work possible daily.
To disseminate the initiative, various communication materials have been created, including videos, reels, social media posts, banners, and a proposed diffusion calendar.
This initiative is part of a broader strategy to support caregiving, which includes the establishment of Care Offices. This new service will offer guidance, advice, and support to caregivers and families. Informative posters and brochures are also available to facilitate awareness of these resources.
The Consortium is confident that the campaign will contribute to a better recognition of the value of caregiving and reinforce a collective commitment to a more caring and supportive society, reminding everyone that all individuals either provide care or need to be cared for at some point in life.
