The campaign, titled The tradition of being close, is a multichannel initiative that seeks to emphasize the essential work carried out by pharmacy professionals in caring for the health of the population, even during the festive season of Christmas.
To this end, Cofares has presented a spot that narrates two parallel stories during Christmas Eve: while families prepare for the celebration, pharmacists continue to attend to their patients. The audiovisual piece also highlights the importance of pharmaceutical distribution, which maintains its activity to ensure access to medicines in all pharmacies in Spain.
“"This campaign summarizes our essence. We talk about a real proximity with our members, which they transfer every day to their patients, and which becomes an essential bond built around health. Because if something defines our cooperative model, it is precisely proximity, collaboration, and mutual aid."
