Aitona kicks off blossom season with successful community event

The fruit tourism campaign begins earlier than usual due to winter weather conditions in the Segrià region.

Generic image of peach orchards in full pink blossom during springtime.
IA

Generic image of peach orchards in full pink blossom during springtime.

The Aitona Town Council officially launched its 2026 blossom campaign this Saturday in the Segrià region, hosting a vermut tasting event in a local peach orchard for 60 attendees.

Visitors from across Catalonia, including Barcelona and Olot, gathered to experience the early pink landscape. The event highlighted the local fruit tourism model, combining nature with tastings of regional agricultural products.

"This first event confirms that Aitona's blossom continues to generate excitement and that our model is a winning bet for the territory."

Eduard Martin · Deputy Mayor of Aitona
Due to mild winter temperatures, the blooming process has started earlier than expected. Consequently, the first official guided tours are set for February 28th and March 1st at 11:00 AM. Bookings can be made through the Fruiturisme website.