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Diari de Catalunya

Blossom tourism expands to Seròs and Granja d'Escarp

Fruit tree blossom activities generate over 800,000 euros in economic impact in the region.

Generic image of fruit tree fields in bloom during springtime.
IA

Generic image of fruit tree fields in bloom during springtime.

The municipalities of Seròs and Granja d'Escarp launched their blossom-themed tourist activities this March weekend, attracting the first visitors to the pink-hued fields of the Segrià region.

In Seròs, the season began under the Florseròs brand with a musical poetry recital at the Avinganya Monastery. Guided tours through the flowering orchards are scheduled to start today, showcasing the natural beauty of the local fruit production.
Meanwhile, Granja d'Escarp hosted its Blossom Festival, welcoming 200 tourists who explored the landscape via a tourist train. The program included a visit to the Segre-Cinca confluence and a traditional community lunch.
The economic potential of this trend is significant, with Aitona estimating an impact of over 800,000 euros. This revenue stems from guided tours, local hospitality, and the Amb Molt de Gust food fair, which runs until March 22nd.

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