The López and Balanyà families founded the Electro Stocks group in the early eighties, which they transferred in 2007 to the investment fund Apax Partners for 360 million euros. This operation was considered one of the biggest windfalls of that year. However, the acquisition proved catastrophic for Apax, as the outbreak of the financial and real estate crisis caused Electro Stocks to lose heavily (more details).

Using the resources obtained from the sale, López and Balanyà founded Grupo Noria in 2013, taking advantage of the start of the economic recovery. Currently, the conglomerate, based in Barberà del Vallès, comprises 85 companies and a thousand employees. The group concluded the fiscal year with one hundred stores and two large logistics centers located in Valladolid and Barberà.

The 2024 revenue stood at 354 million euros, a slight decrease of 6 million compared to the previous year. The results yielded a net profit of 6.7 million, lower than the 11.8 million recorded the year before. The consolidated balance sheet shows assets of 210 million and bank debt of 31 million, which was reduced by 9 million. All sales come from the domestic market, except for 5.2 million euros corresponding to exports to Cuba.

Noria operates under the brands Novelec, Sinelec, and Grup Muntaner. It distributes a wide catalog of 90,000 references covering electrical material, telecommunications, lighting, climate control, and products for electric vehicle charging and renewable energy. The board of directors is chaired by Manuel López Rodríguez, with Juan Francisco Balanyà Martí serving as CEO.