The new brand was developed by the local studio Zigor Disseny. The change aims to simplify the entity's visual language, making it more direct and suitable for digital environments. According to the company, this renovation is not merely aesthetic but a tool to better communicate management transparency and sustainability.
“"A brand that seeks to strengthen the bond with citizens and adapt to the digital and environmental challenges of the future."
The design is based on geometric proportions ensuring the logo is legible across all platforms, from digital bills to fleet vehicles. The rollout of this new image in Vilafranca del Penedès will take place gradually over the coming months.
