The activity, promoted by GLOBALleida with the collaboration of various local agents, included a talk focused on commercial strategy and in-depth customer knowledge. This session emphasized creating a 'robot portrait' of the ideal client to understand their needs and desires.
“"Through this portrait, we seek to know the age range, economic situation, whether they have children, what their frustrations and desires are. All kinds of information are gathered to then move to the more emotional part: what they feel, what they see, how they experience it, to finally work on the value proposition. But beneath their desires, their frustrations or their fears, and this is where efficiency is gained. Unintentionally, we always go to the product, and in life, when you connect, you do it from solutions."
The event was designed to facilitate interaction among participants, allowing them to exchange experiences and explore potential synergies. The initial dynamics, although potentially causing some discomfort, are intended to take professionals out of their comfort zone and promote authentic connection.
“"Ultimately, it's about getting to know each other truthfully, and the initial dynamics, where it's a bit uncomfortable because you make them move around and it takes you out of your comfort zone."
This initiative is part of the actions supporting the local business fabric, seeking to strengthen the network of contacts and boost economic development in the Alt Urgell and Cerdanya regions.
