Viral complaint against Zara over lack of inclusive sizing in physical stores

Influencers Kristina Zias and Ashley Torres show how the same dress works in size XS but not XXL, demanding greater diversity.

Imatge genèrica d'un emprovador de roba buit o amb peces de vestir de diferents talles penjades.

Imatge genèrica d'un emprovador de roba buit o amb peces de vestir de diferents talles penjades.

US influencers Kristina Zias and Ashley Torres have gone viral with a complaint against Zara, highlighting the difficulty of finding XXL sizes in physical stores and the poor adaptation of patterns to non-normative bodies.

The lack of a wide range of sizes in the physical stores of chains like Zara (Inditex) forces many users to buy "blindly" online, without being able to try on the clothes. This situation, coupled with the lack of patterns adapted to different silhouettes, causes great frustration.

"As a curvy girl, it is genuinely very difficult to walk into a store and find your size."

Kristina Zias · Influencer
Zias and Ashley Torres conducted an experiment trying on the same Zara dress in XS and XXL sizes, demonstrating that the design that works for a small figure does not adapt correctly to a large size, leading to issues with zippers or necklines.

"Remember: the fault is the clothes, not your bodies. All I want for Christmas is to be able to shop in the same stores as my friends!"

Kristina Zias · Content Creator
This recurring complaint underscores that body diversity is reality and that the fashion industry has the responsibility to offer well-designed garments for all bodies, not just those considered "normative."
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