The presentation, held at the International Tourism Fair in Madrid, brought together around 80 representatives from towns and cities across Catalonia, Aragon, La Rioja, Navarra, and the Basque Country. The main goal was to position the 650-kilometer route, which traces the journey of Ignatius of Loyola in 1522, as a quality and benchmark tourist destination.
“"We will walk together and support a project that brings together diverse territories and works towards quality and inland tourism. We want to help a shared dream grow."
The President of the Association of Municipalities of the Ignatian Way (AMCI) and Mayor of Manresa, Marc Aloy, highlighted the project's pluralism and its commitment to an inland tourism model that values identity, heritage, nature, and gastronomy. Novelties presented included the slogan "Camino Ignaciano: 1 camino, 10 destinos," a new website inventorying the tourist assets of the 92 municipalities, and a promotional video.
“"The Way unites us, creates a network, and beyond spirituality, it is heritage, nature, gastronomy, health, and history with extraordinary potential to generate opportunities and progress."
The project has an approved Action Plan running until 2029, coinciding with the Jubilee. Efforts will focus on standardizing signage, creating a common brand, and securing resources. The route, promoted by the Society of Jesus, connects Loyola (Basque Country) with Manresa (Catalonia), the city where Ignatius of Loyola wrote his Spiritual Exercises.
