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Diari de Catalunya

Palamós Blends Commerce and Art to Boost Local Economy

The 'El Comerç és Art' campaign transforms 19 establishments into galleries, promoting local talent and citizen participation until mid-April.

Generic image of a shop window display featuring an art piece, reflecting the street.
IA

Generic image of a shop window display featuring an art piece, reflecting the street.

The town of Palamós has launched the “El Comerç és Art” (Commerce is Art) campaign, an initiative aiming to revitalize local businesses by merging culture and creativity with the shopping experience until mid-April.

This innovative proposal transforms the town's streets into a cultural itinerary, where commercial establishments serve as art exhibition spaces. The goal is to energize urban life and offer a unique experience to both residents and visitors, strengthening the connection with local commerce.
A total of 19 businesses in Palamós have joined the campaign, displaying works by local artists both in their shop windows and inside their premises. This action not only provides visibility to the area's creative talent but also highlights the link between cultural activity and the municipality's economy.
The initiative also encourages active citizen participation. Visitors can tour the participating shops and vote for the best exhibited artwork and the best shop window display. This dynamic incentivizes visits to the establishments and promotes direct interaction with the public, creating a more engaging atmosphere.
Participants have the chance to win various prizes, such as shopping vouchers or gastronomic experiences. Simultaneously, the campaign serves to recognize the dedication and effort of both the merchants and the artists who make this cultural and commercial project possible.

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