El Vendrell launches commercial brand 'Vens?' to boost local trade

The initiative, resulting from collaboration between the City Council and local entities, seeks to promote the municipality as an open-air shopping center.

View of a commercial street with people walking and shop windows, symbolizing local economic revitalization.
IA

View of a commercial street with people walking and shop windows, symbolizing local economic revitalization.

The El Vendrell City Council, along with Comerç El Vendrell (CIT) and the Grup Impuls, presented the new commercial brand 'Vens?' this week to revitalize the municipality's open-air shopping center.

The brand 'Vens?' is an acronym derived from the concept 'Vendrell Shopping' and functions as a slogan that calls upon both merchants and potential buyers. The goal is to invite them to explore the range of products and services and enjoy a unique shopping experience in the center of the Baix Penedès capital.

"Vens? is not just a brand: it is a clear political decision by the municipal government to act together with commercial organizations to be stronger when revitalizing our commerce."

Jero Merino · Councillor for Promotion of El Vendrell Capital and Economic Activities
Representatives from Comerç El Vendrell (CIT) and the Grup Impuls pointed out that the launch of this brand, which took place the week of January 28, 2026, is the first step in promoting an open-air center with great potential. They emphasized that, in addition to the commercial offerings, El Vendrell also boasts a significant cultural and dining proposal.

"El Vendrell is an open-air shopping center with a significant regional impact that needed a brand to draw attention and invite everyone to come to our municipality to shop, stroll, and enjoy our dining and cultural spaces, with the aim of promoting an increase in local commerce sales."

Kenneth Martínez · Mayor of El Vendrell
Councillor Jero Merino confirmed that further dynamic actions will be carried out soon, coordinated between the council and commercial organizations, thus reinforcing the political commitment to supporting the local economic fabric.