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Diari de Catalunya

Controversy as Elisenda Alamany uses 'Great Replacement' concept in campaign

The ERC candidate for Barcelona faces backlash for using far-right terminology to criticize 24-hour shops.

Generic image of a 24-hour convenience store on a city street at dusk.
IA

Generic image of a 24-hour convenience store on a city street at dusk.

The ERC candidate for Barcelona Mayor, Elisenda Alamany, sparked significant controversy this March 2026 by using the far-right concept of the Great Replacement to denounce the loss of local commercial identity.

In a campaign video filmed in front of a 24-hour supermarket, Elisenda Alamany claimed the city is undergoing a replacement of its historic shops. Although she clarified that she was referring to commercial fabric rather than demographics, the use of this terminology has drawn sharp criticism from various political sectors.
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"We are living through a great replacement. I am talking about the substitution of our shops, of historical sites, of spaces with identity in our city."

Elisenda Alamany · ERC Candidate for Mayor
Alamany's main proposal is to suspend new licenses for businesses she considers part of a 'tourist monoculture,' such as souvenir shops or late-night supermarkets. This would be her first decision if she replaces Jaume Collboni at Barcelona City Council.
The reaction was immediate. Former ERC MP Ruben Wagensberg criticized the use of conspiracy theories, while CUP MP Laure Vega pointed out that the term originates from Renaud Camus's essay Le Grand Remplacement, a theory often used by far-right groups.

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