The presentation event took place in Plaça de Ferran Casablancas, in the Sarrià-Sant Gervasi district, under the slogan 'Barcelona, seriously'. Sirera emphasized the need for a change of direction for the Catalan capital, criticizing the current municipal management.

Regarding housing, the PP's project proposes eliminating the 30% reserve for social housing and promoting public-private collaboration. The goal is to expedite license concessions so that Barcelona can once again be a city where young families can settle and thrive.

In terms of security, Sirera has committed to increasing police presence on the streets, deploying more surveillance cameras, and equipping the Guardia Urbana with taser guns. He also advocated for "real" coordination with the Generalitat (Catalan Government) and the State to address the issue.

Concerning local commerce, the PP envisions a City Council that acts as an "ally" rather than a "major obstacle" for entrepreneurs. The proposal includes reducing bureaucratic hurdles and showing more respect towards those who generate employment and pay taxes.

Sirera criticized the city's current situation, speaking of an "accumulation of neglect" that has affected security, neighborhood commerce, and coexistence. He recalled data on robberies, sexual assaults, and the presence of syringes in public spaces, as well as the problem of illegal squatting.

The popular leader pointed out that, despite giving the current mayor, Collboni, an opportunity after Ada Colau left the government, he believes it has not been seized, turning Barcelona into an "unsafe" and "expensive" city to live in.

The choice of Sarrià-Sant Gervasi for the presentation is not coincidental, as the PP has achieved recent electoral victories there. Sirera interpreted these results as a sign that the citizens of this district have had "enough" of a certain way of governing.