Located at 61 Argenteria Street, the shop now specializes in Swedish-style cinnamon rolls with a wide variety of toppings. This opening marks the arrival of the brand in the city, occupying a space that was once a traditional Catalan dairy shop known for its chocolate and churros.
Despite its historical charm, the site was not included in Barcelona City Council's heritage catalog. Consequently, successive renovations have removed most of its original modernist features. While the original business moved to Les Corts in 2020, the Born location has been fully modernized to cater to current food trends.
“"It was part of the neighborhood's identity. It was the only dairy shop of its kind left in the Ribera area."
