Following his time in prison, Iñaki Urdangarin has reinvented himself by launching Bevolutive, a coaching firm focused on helping individuals through radical life changes. Although his main residence remains in Vitoria, he now spends his work week in Barcelona, where he has opened an office on Valencia street.

The business venture includes partners such as former basketball player Ferran Martínez and marketing consultant Núria Sala. Urdangarin has been spotted frequently in the city, attending meetings and dining in the Eixample and his former neighborhood of Pedralbes.

This new professional stage means a long-distance relationship with his partner, Ainhoa Armentia. While she stays in Vitoria, Urdangarin is fully committed to his Barcelona project, fulfilling his long-held desire to return to the Catalan capital for work.