Seat targets 6% return on sales by 2030 following challenging transition year

The Martorell-based carmaker bets on the new Cupra Raval model to boost future profitability.

Generic image of a modern electric vehicle on an automated production line.
IA

Generic image of a modern electric vehicle on an automated production line.

The Seat management team announced this Thursday a long-term goal to reach a 6% return on sales by 2030, moving past a difficult 2025 fiscal year.

The company, located in Martorell, reported a net profit of 40.9 million euros in 2025, a significant 92% decrease. This drop was largely due to European Union tariffs on the Cupra Tavascan and rising production costs during a period of heavy investment.

"The year 2025 put us against the ropes. These are not the figures we wanted, but we are in a phase of strong investment."

Markus Haupt · CEO of Seat and Cupra
Despite financial hurdles, revenue reached a record 15.2 billion euros. The brand's future relies on the upcoming Cupra Raval, which will be officially unveiled on April 9th across 16 different cities.