The event, now in its 3rd edition, was coordinated by second-year students of the Higher Degree in Marketing and Advertising from the Escola Tècnica de Girona. Participants showcased 26 simulated companies, ranging from dehydrated fruit to holographic smart glasses.
“"The main objective of the meeting is for students to be able to land and put all their knowledge into practice."
Schools from across the region participated, including Montilivi in Girona, Cendrassos in Figueres, and Abat Oliba in Ripoll. Students managed the entire business process, from catalog creation to face-to-face negotiations.
