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Diari de Catalunya

Generational Handover at BonÀrea Guissona Presidency

Jaume Alsina, founder of the food group, will pass on his role to his son Ramon Alsina during the general shareholders' meeting in May.

Generic image of two hands shaking over a desk, symbolizing a corporate leadership change.
IA

Generic image of two hands shaking over a desk, symbolizing a corporate leadership change.

The food group BonÀrea Guissona, based in Segarra, will undergo a generational leadership change in May, as founder Jaume Alsina, 92, hands over the presidency to his son Ramon Alsina, the current CEO.

This transition, to be formalized during the corporation's general shareholders' meeting, will see Ramon Alsina assume the company's top leadership. The prior proposal from the board of directors will coincide with the meeting.
BonÀrea stands as Catalonia's second-largest food group, trailing only Vall Companys. In the 2024 fiscal year, the company reported a turnover of 2.680 million euros and a net profit of 89 million, employing approximately 6,500 people and operating a network of 600 sales points.
BonÀrea's business model is unique and deeply rooted in its community, integrating various entities such as Cooperativa de Guissona, Caixa Rural de Guissona (CaixaGuissona), Corporación Alimentaria Guissona, and foundations, in addition to controlling divisions like bonÀrea Telecom, bonÀrea Asegura, and bonÀrea Energía.
The group's origins trace back to 1959, when several professionals from Segarra, led by veterinarian Jaume Alsina, founded the Agropecuària de Guissona cooperative. This entity evolved to integrate the entire livestock and poultry production cycle. In 2013, the cooperative transformed into Corporación Alimentaria Guissona, with capital widely distributed among thousands of cooperativists and employees, although the Alsina family, through the company Alsicor, maintains management control with approximately 10% of the capital.
The Alsina family continues to hold a prominent presence in leadership, with Ramon Alsina as the future president and other children, such as Jaume and Teresa, holding top-level executive positions.
During the political crisis of the 2017 independence referendum, BonÀrea opted to keep its registered office in Lleida, unlike other major Catalan companies such as Vall Companys, which had already moved its holding company to Madrid in 2015.

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