Aitona expands Fruiturisme with 150 new hectares of blooming almond trees

The 15th edition introduces 4x4 tours and an exclusive fragrance to attract over 20,000 visitors.

Generic image of almond trees in bloom under a clear spring sky.
IA

Generic image of almond trees in bloom under a clear spring sky.

The Aitona Town Council, in the Segrià region, will extend its Fruiturisme guided tour campaign until late March by incorporating 150 new hectares of blooming almond trees.

This 15th edition aims to surpass last year's 20,000 visitors. While the official start is set for March 6th, the schedule may be moved forward by a week if current high temperatures and wind conditions persist.

"Visits could be brought forward a week if the wind continues to blow and high temperatures are maintained."

Rosa Pujol · Mayor of Aitona
New features for this season include personalized 4x4 vehicle routes to the best viewing spots, an exclusive perfume inspired by the blossoms, and a partnership with the Magnífic Fest music festival.