New features for the 2026 season in the Segrià region include Floreix l'Aventura, exclusive 4x4 tours through the blooming fields. For the first time, visitors can also explore the white almond blossoms at Mas Llauradó on specific weekends in March, adding a new visual dimension to the traditional pink landscape.
“"Fruiturisme was born as a village project and has become a national tourist-cultural proposal that helps us promote the landscape."
The program also features the Magnífic Aitona festival on March 21st and a unique Minecraft experience on March 14-15. Other highlights include the Fruiturisme Festival on February 28th and the launch of an exclusive fragrance inspired by the blossoms, created by perfumer Andy Mosquera.
