Segrià region launches blossom season tourism campaign

Seventeen municipalities join the 'Segrià, Terra de Floració' initiative featuring agricultural and cultural events.

Generic image of fruit trees in bloom during spring in the Segrià region.
IA

Generic image of fruit trees in bloom during spring in the Segrià region.

The Segrià County Council has officially launched the Segrià, Terra de Floració campaign, a seasonal tourism initiative running until April 5th across seventeen local municipalities.

Visitors can explore peach, cherry, and almond orchards in towns such as Aitona and Torres de Segre. The program features guided farm tours, local product tastings, and outdoor activities like electric bike routes and yoga sessions.

"It is an opportunity for municipalities to showcase the region and its fruit to the world."

David Masot · President of the Segrià County Council
The campaign also highlights local heritage, including free entry to the Avinganya Monastery in Seròs during March weekends, aiming to link natural beauty with the region's historical and economic identity.