Tarragona Promotes Itself at FITUR as a Top Sports and Gastronomic Tourism Destination
The city highlights its Roman legacy and its proven ability to host major events, such as a stage start of the Tour de France.
By Anna Bosch Pujol
••2 min read
IA
Generic image of a podium or an empty sports track, symbolizing sports tourism and major events.
The city of Tarragona used the FITUR fair on Thursday, January 22, to promote itself as a global benchmark in sports tourism, emphasizing its historical legacy and organizational capacity.
Under the slogan 'Tarragona, 2,000 years of the best sports competitions, from the Roman legacy to the great events of the present', the presentation at the Catalonia stand featured prominent athletes such as former professional cyclist Perico Delgado, local athlete Mireia López, and former basketball player Fernando Romay.
To speak of Tarragona and sports is to speak of a history that dates back more than 2,000 years.
The city has consolidated its position by organizing over 55 sporting events last year, which attracted nearly 40,000 athletes and 70,000 companions, generating an economic impact exceeding 13 million euros. This track record earned Tarragona the National Sports Award in 2024.
Among the future events already announced, it has been confirmed that Tarragona will host the start of the second stage of the Tour de France in 2026, the European Triathlon Championship, and the Special Olympics, reinforcing its commitment to tourism desegmentation.
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"All this is possible thanks to quality municipal sports facilities, placed at the service of organizations, and the service vocation and professionalism of the municipal technical staff and the political will to continue growing in this regard and as a reference city in the world of sport."
In addition to sports, Tarragona concluded its presence at FITUR by participating in the presentation of the Repsol Guide campaign. The city will host the Repsol Suns Gala 2026, scheduled for February 16, a fact that underscores its unique gastronomic identity.
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"We are very proud that Tarragona will host the Repsol Suns Gala 2026, one of the most prestigious events on the national gastronomic calendar."