Tarragona Unveils Iconic New Visual Identity for Holy Week 2026

The local Association of Holy Week Brotherhoods presents a modern poster design and the annual Opúsculo publication.

Generic image of an artistic poster displayed inside a stone church.
IA

Generic image of an artistic poster displayed inside a stone church.

The Agrupació d'Associacions de Setmana Santa de Tarragona officially launched the 2026 Holy Week celebrations last Friday at the Church of Sant Agustí with a new graphic identity.

The new poster, designed by Mireia Marchena, moves away from traditional photography in favor of a minimalist and iconic style. This shift reflects the AASST's commitment to evolving the visual language of one of Tarragona's most deeply rooted traditions.
The event also featured the presentation of the Opúsculo, a publication containing 13 articles from local brotherhoods. Additionally, several local printing companies, including Impremta Virgili and Gràfiques Ortiga, received awards for their long-standing support of the festivities.