With the growing excitement surrounding Rosalía's 'Lux Tour', attention has focused on her innovative aesthetic. Behind this visual transformation is Joe Carayol, a stylist from Tarragona who has made a significant impact on the artist's image.
Carayol, 35 years old, began his career at LCI Barcelona and was recognized at the Top Talent of 080 Barcelona Fashion. From his early days, he showed a particular interest in punk and rock, with an early fascination for Vivienne Westwood. Currently, his name appears in key projects of the 'Lux' era, such as the Acne Studios FW22–23 campaign with Rosalía and, notably, in the music video Berghain, where he worked with historical pieces by Alexander McQueen and Balenciaga, as reported by El Periódico.
His style combines archive, runway, and commercial pieces. From Paris Fashion Week to the BRIT Awards, where Rosalía dazzled in designs by Chanel, Vivienne Westwood, and Alexander McQueen.
The launch of the 'Lux Tour' in Lyon clearly demonstrated his method: voluminous tutus, vintage lace capes, headpieces inspired by 16th-century nobility, and creations by young talents. All these elements have been combined to turn each performance into an unforgettable visual experience.
Far from erasing the work of previous collaborators such as Pilar Vila Tobella, Chloe & Chenelle Delgadillo, and Lorenzo Posocco, Carayol builds upon a rich visual history. His personal signature, based on meticulous curation and strong theatricality, defines the 'Lux' era, transforming stylistic choices into a moving narrative.
